David Sirota on Wreaths Across America Radio.
ROLLIN founder David Sirota joined Wreaths Across America Radio to talk about why accessibility data has been broken for decades, why his father’s FSHD diagnosis was the catalyst, and how ROLLIN is using accessibility intelligence to give the disability community, including disabled veterans, the dignity of knowing before they go.
- Guest
- David Sirota · founder, ROLLIN
- Distribution
- iHeartRadio
“Accessibility is what we do, what we need, and what we breathe.”
David Sirota · founder, ROLLIN
What this episode covers
- The FSHD origin. Why David's father's facioscapulohumeral muscular dystrophy diagnosis turned every Friday-night dinner into a logistical problem, and why that became the catalyst for ROLLIN.
- The checkbox problem. Why a binary "wheelchair accessible: yes/no" on Google Maps and aggregator listings is not enough data to plan a meal around, and what it costs the disability community when the data is wrong.
- Accessibility intelligence as a category. What it means to score 105,000+ US venues 0-100 across six measured wheelchair features, with confidence levels, and why that data is the layer AI agents need.
- Disabled veterans, specifically. The intersection between Wreaths Across America's mission and the population ROLLIN serves, including the millions of disabled veterans whose accessibility needs go unmet.
- What's next. The Cornwall: First Accessibility-Intelligent Town municipal pilot, ROLLIN Certified for venues, and the platform's expansion into hotels, lodges, parks, paths, and outdoor spaces.
What is this podcast episode about?
ROLLIN founder David Sirota was interviewed on Wreaths Across America Radio (distributed via iHeart Radio) on June 15, 2026. The episode covers why accessibility data has been broken for decades, why David's father's FSHD muscular dystrophy diagnosis was the catalyst for building ROLLIN, and how accessibility intelligence helps the disability community, including disabled veterans, plan around real-world venues with confidence.
Who is David Sirota?
David Sirota is the founder of ROLLIN, an accessibility intelligence platform based in the Hudson Valley, New York. He founded ROLLIN in 2024 after years of watching his father, who has facioscapulohumeral muscular dystrophy (FSHD), struggle to find restaurants and venues that were actually accessible. ROLLIN scores 105,000+ US venues 0-100 across six wheelchair accessibility features.
Where can I listen to the episode?
The episode is embedded above on this page, and available directly at soundcloud.com. It also airs on Wreaths Across America Radio's iHeart Radio distribution.
What is Wreaths Across America Radio?
Wreaths Across America Radio is the national radio arm of the Wreaths Across America nonprofit, which honors fallen American veterans by placing wreaths at veteran cemeteries every December. The radio program reaches a national audience through iHeart Radio's podcast network and frequently covers stories at the intersection of veterans, disability, and community service.
